James Rodríguez will launch his own cryptocurrency

By Moris Beracha.- The Colombian player cannot escape the popularity of cryptocurrencies. James Rodríguez announced that he has signed an agreement with SelfSell, a blockchain-based startup, to launch “JR10 Token”. The currency aims to reflect his personal brand, the player’s values ​​and strengthen fan relationships.

The Golden Boot winner of the 2014 World Cup announced that the “JR10 Token” will be available through the SelfSell app on May 27. According to the Bitcoin.net site, the event makes Rodríguez the first active international soccer player to break into the blockchain world.

SelfSell founder, Li Yuan, believes that in the blockchain ecosystem, which he describes as a sharing-enabling community, everyone can be both the creator and as beneficiary of value.

Li Yuan also said that the currency can be used in a variety of scenarios to benefit sponsors, media and football clubs. He also added that the token could become a new engine to grow the global soccer market.

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